Core Competencies

Leadership & Strategy: Team Development • Strategic Planning • Stakeholder Management • Executive Influence • Change Management • Org Transformation 

Design & Product: UX Strategy • Design Systems • Design Operations • Content Strategy • User Research • Product Development Lifecycle 

Business Operations: Budget Management • Process Optimization • Cross-Functional Alignment • Revenue Growth • Performance Optimization • Data-Driven Decision Making

Most Recent Scope

As Director of Product Design, I led a 20-person multidisciplinary team spanning product design, content strategy, technical writing, and design operations. I owned platform UX strategy across foundational user experiences for 17M+ MAUs. During an 8-month leadership transition, I served as interim department head, managing strategic planning, resource allocation, and cross-functional alignment across a 50-person organization.

Leadership Responsibilities

R&D Leadership

• Define UX vision and roadmap in alignment with business strategy
• Partner with product, engineering, and business leaders to drive prioritization and focus
• Lead org-wide planning, OKRs, and headcount strategy across design disciplines
• Shape org design, job architecture, and succession plans to support team growth
• Present product direction and outcomes to executive stakeholders and company-wide

Product Design

• Drive end-to-end UX strategy for platform experiences like navigation, personalization, onboarding, and account management
• Ensure design excellence across mobile and web to deliver cohesive, accessible, high-impact experiences aligned with product vision
• Establish design quality standards and run regular critique, review, and feedback practices
• Partner with product and engineering leadership to shape roadmaps, define scope, and improve delivery
• Mentor design managers and ICs, supporting growth, hiring, and team cohesion across domains

Design Systems

• Define and evolve design system vision, visual language, and governance model in partnership with engineering and brand
• Lead a cross-functional team responsible for architecture scaling design tokens, components, and documentation across web and mobile experiences
• Ensure accessibility, consistency, and performance across all system assets and experiences
• Drive adoption through education, tooling, and partnership with product teams
• Measure system impact through usage metrics, product velocity, and UX consistency across the org

Content Design

• Define and scale UX content strategy across journeys, surfaces, and product areas
• Build and lead a high-performing team of content designers, integrating content into product planning and reviews
• Establish content standards, naming systems, and editorial guidelines in partnership with legal, brand, and localization
• Publish shared content patterns in design system to support consistency and reusability
• Champion inclusive, accessible language through user testing, design critiques, and system-wide content governance

Technical Writing

• Lead the strategy, planning, and execution of help content, chatbots, API docs, and release notes
• Build and manage a high-performing team of content strategists aligned to product areas
• Oversee content tooling and CMS infrastructure, including taxonomies, search, and localization
• Collaborate with product, design, engineering, marketing, support, and localization to ensure accurate, timely, and user-friendly documentation
• Define and track metrics that measure content effectiveness

Design Operations

• Define and scale workflows that improve design quality, speed, and cross-functional collaboration
• Manage tools and systems to support efficient design delivery, including Figma, Jira, and wiki documentation
• Foster team health through structured onboarding, clear roles, and consistent team rituals
• Establish metrics and reporting to measure design efficiency, impact, and org maturity
• Bridge strategy and execution through design reviews, roadmap planning, and cross-functional rituals